Monday, March 1, 2010

Michael Phelps / Youth Olympic Games / Under Armour


We are about as far away from the summer Olympics and Michael Phelps still continues to make headlines. Its been a little less than 2 years since his record breaking 8 gold medals, and its a little over 2 years until the last Olympics in which he will compete - something he has been saying since Beijing. But it comes as no surprise that he has broken the mold of seasonal Olympics and is a household name anywhere the Olympic rings are displayed.

Last week Phelps was announced as the Ambassador of the Youth Olympic Games. The YOGs are a new IOC initiative to reinforce the values of the Olympics in 205 nations through the fair play and participation of youth athletes. The inaugural YOGs will take place on August 14-26, 2010 in Singapore. For more information (or to vote on the official medal design) visit the official site.

Secondly he can be seen in the latest Under Armour commercial. I gotta tip my hat to Peter Carlisle of Octagon who is likely the one most responsible for engineering this relationship. Marketing outside of the typical swimming brands, when there is a reason to do so, is a great move. Swimmers are known for their work ethic, which is great connection with UA's training mantra and the company is based in Baltimore, Phelps' home town. With a limited number of swimwear brands endorsing US athletes, and the number of athletes getting swimwear manufacturers down. It's great to see swimmers like Phelps diversifying his endorsements.

So tell me this, what would Phelps' Combine results be? Is his 40 on land faster than his 40 under water? Is 2012 when he enters the draft with the hopes of being picked up by the Baltimore Ravens?

No comments:

Post a Comment